Farrukh Jamal
Senior product manager with a design-led background. Eight years across EdTech, SaaS, and enterprise platforms — currently building AI-native product at Lead Pursuits.
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Rebuilding Knowledge Platform's LMS
A six-month rebuild of an LMS used by schools across Pakistan, the UK, and Afghanistan. Collapsed two brands into one product. Shifted unit economics by designing against time-to-first-lesson.
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Turning 1-on-1 Quiz into Bonzo
A game-based learning platform where usage collapsed between competitions. Rebranded from 1-on-1 Quiz to Bonzo, then rebuilt around streaks and habit loops rather than prize cycles. Games per unique user rose ~5.5× and time per unique user rose ~8×.
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Coach Offline
Same product, second front. Rebuilding the on-premise deployment for low-bandwidth schools. WhatsApp-class internet as the floor.
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Stakeholder Dashboards
Designing for principals who already do the job. A 47-principal survey shaped the brief.